Whether you’re an interior designer or a furniture designers, you’re going to need to make brochures, catalogs, and even trade magazines to get your work out there. When you do, the first thing you’ll realize that good design requires good printing to get your message delivered with any degree of integrity. It’s super easy to end up printing a catalog or magazine that makes your work look horrible.
That’s why you’ll need to know the full range of details on how to print and bulk mail magazines or catalogs. While this video gives you a big picture, there are a million things that need to be confirmed. For example, you have to ask your printing company what offset printer they will use. If they use an India or Chinese made printing press instead of a German made printing press like the Heidelberg Speedmaster, your print quality will vary dramatically from the first print to the last.
So you’re going to need to demand a German or at least a Japanese made printing press like a Mitsubishi.
Then, you’ll need to make sure that all the mail is presorted in bundles of 15 to 50 pieces each. Finally, you have to make sure that the bundles are sorted by zip code. That’s the only way the post office gives you a discounted mailing and postage rate.