The Guerrilla Truck Show in pictures

2 weeks ago Morlen Sinoway Atelier held his annual Guerrilla Truck Show in Chicago’s West Loop. The Truck Show is the local  maker showcase that goes on in the shadow of Neocon that we compared to New York’s Wanted Design earlier this month. This year’s event was bigger and badder than ever, attracting more Neocon visitors and Chicagoans than before. Check out some of our pictures from the night:


The line of trucks started forming around 3:30


We filled the truck with the R2 Coffee Table, ISA Chair, and something coming soon 🙂


The traffic was consistently heavy from 5:30-9:30. Great attendance and interest and no time to rest


We asked the visitors to give us their feedback on products we’re considering developing. Thanks to all who participated!


Designer Adele Cuartelon stopped by to hang out and get some shots with her ISA Chair 


The end of the night came really fast. We didn’t even have a chance to see the other 60 incredible trucks

The Guerrilla Truck Show exceeded our expectations once again. It is by far the best design event in Chicago and it’s unfortunate that we have to wait an entire year for the next one. If you missed it, don’t make the same mistake in 2014.


Even Virgil recommends it

Special thank you to Global A+D for supporting DIFFA and sponsoring our truck.

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4 thoughts on “The Guerrilla Truck Show in pictures

  1. WestLooper says:

    Great favorite Chicago “festival”. Only thing missing this year was the food trucks. I loved it when they had all the food trucks last year….such a perfect fit for a “guerrilla truck” show..particularly in Chicago. Big miss on the organizers part. I’m hoping they allow them next year.

    • Samer Saab says:

      I honestly didn’t step away from our truck for more than 2 minutes to notice they weren’t there. I remember sampling a few food trucks last year though. You’re right that they fit perfectly with the experience. Hopefully they bring them back in the future.

      Thanks for commenting!

  2. Donna Plotzker says:

    How lucky we are to have Morlin Sinoway- such a design visionary and such a dedicated friend to us all and all things Design. Your vision showed up HUGE this year…………..

  3. Morlen is a Chicago Institution.

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